A journey across three centuries through the things that distinguish the brand the most: international scale, the factories, presence in sport and motorsport, constant search for innovation and cutting-edge technology. To celebrate the company’s 150th anniversary in the United States, Savoy Automobile Museum and Pirelli are proud to present the exclusive exhibition of Pirelli: The Story of a Company – A 150‐Year History of Passion and Innovation.

Pirelli’s 150-year history is depicted through a series of chronological images culminating with the international expansion of the company and recent successes on track and on the road. What visitors will be able to experience by visiting the exhibition is a three-century journey made up of passion, of men and women, of technology and innovation. A little-known fact about Pirelli’s journey is that one of its main “stops” was in the United States: it was indeed in New York, in 1908, that the famous logo, the “P” with its stretched out “belly” overhanging the other letters, was created.

Pirelli has always had a strong link with the United States and part of the exhibit is dedicated to Pirelli’s roots here, from advertising of local products to posters created for Pirelli that became part of the permanent collection of MoMA, the Museum of Modern Art in New York.

The exhibit tells the history of Pirelli through the creative elements of artists, designers, masters of communication and advertising, and through the works of leading photographers, from photos of the factories to the great names behind the iconic Pirelli Calendar. Many of these beautiful images come from the Pirelli Foundation, the Institution that preserves the Group’s historic and cultural heritage, taking a look at the past with a view to building the future.

Savoy Museum hosted a specially curated collection of automobiles that showcase Pirelli’s wide range of tires as well: from beautiful vintage cars to Motorsport jewels, including a TransAm vehicle and modern-day Formula 1® car developed for the 2022 season including the upcoming Miami GP, to the fully electric Rivian, that gives a glimpse of the future of mobility. The exhibition was also the opportunity for Pirelli to celebrate 20 years of its presence in Georgia. Pirelli inaugurated its manufacturing plant in Rome, Georgia, in 2002. The factory is a robotized production facility focused on premium specialty tires cars, light trucks, and SUVs. The Pirelli factory in Georgia is also the first tire plant in the world to be Forest Stewardship Council®-certified. FSC® forest management certification confirms that the natural rubber plantations Pirelli sources from are managed in a way that preserves biodiversity and benefits the lives of local communities and farmworkers, while ensuring economic viability.

WAS ON DISPLAY (5/10/22 – 9/4/22)

  • 1947 Alfa Romeo 6C 2500 Cabriolet (On loan from Jim Taylor)
  • 1962 Lancia Flaminia GT 3C Touring Coupe (On loan from Ivan & Myrna Ruiz)
  • 1967 Camaro RS (Savoy Collection)
  • 1967 Iso Grifo – Series 1 (On loan from Ivan & Myrna Ruiz)
  • 1970 Maserati Ghibli Spyder (On Loan from Ivan & Myrna Ruiz)
  • 1987 Lamborghini Countach (On loan from Ron Green)
  • 1991 Ferrari F40 (On loan from the Mauzy Family and 1thirtyone Motorcars)
  • 2022 Formula 1® race car (On loan from Formula One Marketing Limited)
  • 2022 Rivian R1T (On loan from Rivian, LLC)
  • 2018 Lamborghini Aventador S (On loan from Automobili Lamborghini America)
  • 2022 Trans Am Championship Spec Chevrolet Camaro (On Loan from Trans Am Championship Presented by Pirelli 150th Anniversary Trans Am Class Camaro)

Pirelli, Savoy Automobile Museum