The Savoy Automobile Museum and Pirelli present “Pirelli: The Story of a Company—A 150-Year History of Passion and Innovation.” The exhibit starts from the first factory that opened in Milan and continues to its first motorsport victory in 1907, when a car called the Itala won the Beijing-Paris rally while fitted with Pirelli tires. The images will delve into the people, technology and innovation of Pirelli’s journey during three different centuries.

In addition, there will be a specially curated collection of automobiles that showcase the tire company’s wide range of tires, covering vintage cars to motorsport legends, including Trans-Am and modern-day Formula 1 cars, to a fully electric Rivian that gives a glimpse of the future. The full lineup includes a 1947 Alfa Romeo 6C 2500 Cabriolet, a 1962 Lancia Flaminia GT 3C Touring Coupe, a 1967 Camaro RS, a 1987 Lamborghini Countach and 2008 Aventador S, and a 2022 Trans-Am Camaro among many others.

The exhibit is now open and will remain available until September 4.