1939 Cadillac 2-Dr. LaSalle Coupe 2-Door Coupe
2019.0020.0001, Savoy Collection
Engine: 322 cu. in. (5.2) Cast-iron block, 90˚, L-head 8 Cylinder
Output: 125 HP @ 3,400 RPM
Transmission: 3-Speed Manual
Wheelbase: 120 in.
Overall Length: 202 in.
Weight: 3,635 lbs.
Top Speed: Unknown
No. Produced: Unknown
Original Price: $1,323
Manufacturer: Cadillac
The 1939 LaSalle went through a dramatic restyling at the hands of the same designers who created the custom Cadillac-Fleetwood. With a reduced wheelbase, their challenge was to make the car look long, low, and luxurious. They successfully achieved this with a narrow one-piece vertical grill, flanked by headlights in a forward motion position and featuring side wind splits. Also, across the front of the grill, the LaSalle badge was prominently displayed.
Despite the beautiful styling, the 1939 LaSalle faced a strong headwind in the form of an economic recession. This time, the advertising department came to the rescue with catchy tag lines. “No, I didn’t get rich – I just got wise!” and “No fooling – your car cost more than my La SALLE!” Ads promoting LaSalle’s reputation for dependable, reliable, and whisper-quiet transportation, coupled with cost-conscious pricing for the discriminating buyer, made it a popular choice with consumers.