1955 Dodge Royal Lancer 2-Door Hardtop Coupe
2021.0040.0001, Savoy Collection
Engine: 270 cu. in. (4.4L) Cast-iron block, OHV, 8 Cylinder
Output: 173 PH @ 4,400 RPM
Transmission: Powerflite Automatic
Wheelbase: 120 in.
Overall Length: 212 in.
Weight: 3,425 lbs.
Top Speed: 101 MPH
No. Produced: 25,831
Original Price: $2,370
Manufacturer: Chrysler
Not only did Dodge cars get an engine upgrade to a V8 in 1953, but in 1949, they also acquired a secret weapon that, when unleashed, shook up the car world. Virgil Exner, whose design expertise was demonstrated at GM and Studebaker, began to make his mark. The combination of increased horsepower and sophisticated styling doubled Dodge sales in 1955. This also launched Chrysler’s fabulous finned “Forward Look” cars of 1957, which set GM’s style division reeling and pocketbook hurting.
The completely restyled body allowed the cars to sit 4 inches lower than their predecessors. Gone were the ’54 tall, boxy Dodges that “Won’t knock your eyes out, but also won’t knock the hat off the top of your head,” referring to a previous Dodge mandate that vehicles accommodate passengers wearing hats. The ‘55 Dodge featured thin roof pillars, a wrap-around windshield, hooded headlights, tail fins, and horizontal chrome trim, which became the hallmarks of “Ex’s” designs.